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About FIG Marketing

In 1976, Dr. William H. Cain was active in his profession of counseling psychology and was teaching>at a local university. A friend who owned a securities and insurance agency needed to motivate his sales force and thought Cain could help. Cain conducted several seminars for the sales force, including “Psychology of Sales” and “Dress for Success.” When asked about this experience Cain said, “I always knew that salespeople needed motivation; it became so apparent how crucial it is to success.”

Drawn into the financial services industry, Cain eventually opened an agency of his own. He grew from an MGA concentrating on Medicare supplements and health products to Financial Independence Group, Inc., a small, national marketing company.

To get to the next level, it would take vision and a very big step. In 1997, Bo Johnson was hired as Chief Marketing Officer. Cain, with his experience, and Johnson, with his energy and vision, skyrocketed FIG from a small company to one of the best and most recognized marketing companies in the country.

For over 30 years, FIG has maintained the same philosophy, but we now offer more services. Working in 49 states allows FIG the advantage of connecting with advisors in every market. We believe in strong personal relationships and understand that advisors want to remain independent without feeling isolated.

At FIG, an advisor has a team of specialized marketers to contact, as well as a support staff available to answer any question and to follow up on the advisor’s business. This is very apparent with our App Wash® program that is designed to take an advisor’s business to the next level. Imagine being able to turn in an application for a client and then not worrying about that application again until you are paid. We do the rest.

FIG knows products are not the key anymore. Why? Because every marketing company has the same products, but not everyone can offer the same superior services. Johnson explains, “We do everything possible to be a true partner. Saying you will partner with an agent is easy; what is unfortunate is that most marketing companies do not actually get around to doing it.”

The objective for FIG has been the same since the beginning: under promise and over-deliver. Regarding success Johnson said, “We measure our success by the success of each independent agent. When they are successful, we are successful.” Call FIG on your next case, and put us to the test!

Financial Independence Group, Inc. - West Region

FIG’s continued commitment to superior customer service took another step forward with the opening of our Scottsdale, Arizona location in September of 2006. FIG West was founded on the very same objectives and philosophies that have made FIG the industry standard for over 30 years. The addition of FIG West is yet another sign of FIG’s dedication to our agents all across the country.


FIG’s Annuity Division is responsible for recruiting and retaining independent advisors on a daily basis. Outstanding service and impeccable support are two fundamental values on which we secure our foundation. Each Annuity Marketing Consultant makes it their top priority to provide every advisor with effective case construction, stimulating sales ideas, up to date market analysis, and a partner that advisors can rely on to help grow their business. If working with the best “A“rated carriers and experienced consultants is what you’ve been looking for, you owe it to your business to give us a call.